Toyota in the path of Globalisation Dissertation

Toyota in the path of Globalisation - Dissertation ExampleAnd those facts are giving huge competitory advantage to Toyota all everyplace its rivals automobile manufacturer in domestic market as well as global market. Globalisation in todays world is more effective than anything else in the world. Globalisation subject matter doing business all over the world. Not only business means goods and services but also it is an exchange of cultures, thoughts, ideas and views of the people of one location with the people of other locations. As more and more organisations are following that path so business is getting more warlike in everyday. Several strategies were included in the doing line of Toyota to be more effective on the way of globalisation and to be more competitive in world market. Company Overview In 1937 Toyota was founded. It is a manufacturer of automobiles, headquarter is in Toyota, Aichi, Japan. In 1957 Toyota entered into United States market at first. In last seventy hexad years it introduced itself in one hundred and seventy countries all over the globe. Most promising markets of Asia and unquestionable markets of North America and Europe, Toyota made its presence. As export grown heavily firm made its production bases in several regions according to that regions demand. This policy is widely known as producing vehicles where the demand exists (toyota-global.com). Currently Toyota has l one manufacturing base in twenty six different locations of the world. Not only manufacturing units all over the globe, but also Toyota now have nine different research and teaching bases all over the globe and developing from development and design to production, as well as sales and service, Toyota has now achieved invariable globalization and localization (toyota-global.com). Q.1. Marketing Mix of Toyota To make its business global Toyota had several hurdle in developing that dodging. First thing that come up in the process is assurance in quality. Toy ota achieved that by introducing one statement in its manufacturing unit that is no matter where Toyota vehicles are made, they must have the alike high level of quality. This company does not put any Made in USA or Made in Japan tag over its cars. They only put one statement in their vehicles, which is Made by Toyota. This is a Toyota Way kind of promotion in its every product end-to-end the globe. They do not bring highly educated or qualified or skilled labours or employees for production but they trained their own manufacturing people by themselves to enhance their level of skill. Just for that motive Toyota in 2003 opened a Global action Centre (GPC) in its Toyota city inside of its Motomachi Plant. In 2006 to increase its presence in Asia Pacific, Europe and North America Toyota opened more Global Production centre in United Kingdom, Thailand and United States. Below diagram is showing the Toyotas research and development units and manufacturing units in several locations of the world- Source http//www.toyota-global.com/company/profile/in_the_world/ There are two major principles on which Toyotas manufacturing process is depending on they are continuity in improvement and proper respect and wages to its employees. The main slogan in Toyotas manufacturing system is making thing and that is followed by a some innovative and productive process that is lean manufacturing system or it can be called as Just-in-Time (JIT) system. Constant improvement system is followed in production units to achieve making the vehicles ordered by customers in the quickest and most efficient way, in order to deliver