The Role of Fashion Promotion Within the Fashion Industry Essay

The Role of Fashion Promotion Within the Fashion effortI am going to write about what the role of spurt promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion authentically is in a contemporary context I shall broadly looking for at how it is used and what many forms it has taken since the beginning up until the present day.To look at how fashion promotion may develop in the next five years I shall analyse and critique specific examples in more detail, such as finding out how these specific types of fashion promotions are used, by whom and for what purposes. I shall discuss the benefits and shortcomings and compare and contrast the examples to extract the implications of their usage. It is difficult to count on fashions future but researching its history and development, identifying re asons why and how things have happened to make it what it is today, and analysing the pace at which it is developing, will help us to think about and envisage where fashion may progress in the next five years.Designers and manufacturers design and produce garments promoters and communicators then deal with the next steps, such as image concept or brand to either an audience or market. The Oxford English Dictionary states that fashion is a popular trend, especially in dress and the production and marketing of revolutionary styles of clothing and cosmetics. It states that promotion is an activity that supports or encourages, the publicizing of a product or celebrity, (promotions) the activity or business of organizing such publicity and elevated railroad to a hig... ...ning what is happening today culturally, socially and economically. By applying our research, we can improve our forecasts of what may happen next in fashion promotion but in that location is much greater variabili ty in the factors affecting fashion trends today, which makes prediction even more difficult. The usual measures do not necessarily suggest the next fashion styles. This allows more extreme fashion to become more main stream as fashion buyers will take greater risks to surprise the aspiration in the hope of establishing a new order through strong brand differentiation. BibliographyThe Times. Fairtrade seeks 50m for expansion, Sarah Butler, 24/02/07)The Oxford English DictionaryBruzzi S. & Church Gibson P. (eds). 2000. P.96H.Radner (2000) in S.Bruzzi & P.Church Gibson Fashion Cultures Theories, Explorations & Analysis, capital of the United Kingdom Routledge, pp. 128-134)